What is Flipkart ? - Flipkart case study


‌What is Flipkart ?

Flipkart is India's largest online marketplace that offers variety of products across various categories and sub-categories. They offer wide range of products at attractive prices and have become the first choice of customers for their products. Flipkart was founded in 2007 and has expanded rapidly over the past decade, becoming one of India’s leading eCommerce destinations. Currently, they are offering a total of 4,00,000+ product listings across multiple categories, including Apparels, Mobiles, Home & Kitchen, Electronics, Cameras, Footwear, Automobiles, Beauty Products, Books, Toys, Grocery, Fashion, Health Care, Clothing, Baby Care, Sports, Travel, Furniture, Pets, Auto Parts, Education, Kids, Men’s Wear, Women’s Wear, and many other categories.

  • ‌What Is The Owner Of Flipkart

Flipkart - A platform where we can buy many things at low cost. It's a online marketplace started by former Amazon employees Sachin Bansal and Binny Bansal. They had founded IMTECH Infotech Pvt Ltd in 2005 and that company was acquired by Flipkart in 2014.

  • ‌Is Flipkart B2b Or B2c

Yes! Yes it is! But only if you are willing to accept that this company does not have any business strategy (not really surprising) and only cares about making money!

 Flipkart's primary goal has always been selling stuff. In fact, they started out as an Internet portal, but eventually decided to sell books and then other retail products and finally, electronics! They were doing great at it until late 2015, when Bezos (the founder of Amazon) decided to launch his own e-commerce platform - Amazon Go - where he didn't even need cashiers!

 The reason why I am mentioning this is because Amazon was the biggest investor in Flipkart and now owns 60% of their stake. This means that unless Flipkart changes its business model, we can expect them to start competing with Amazon soon.

 Now let's look at how Flipkart makes money:

 You must know that Flipkart doesn't buy anything upfront except inventory from manufacturers and wholesalers, so it makes no profit whatsoever. Their margins come from the commissions that they charge to the retailers who use their portal. The commission rate varies based on the transaction value, and obviously, the higher the value, the bigger the commission.

 Here's what happens once someone buys something through Flipkart:

  • ‌Is Flipkart Only In India

Yes ,For now Flipkart is given there service only in india.

  • ‌Story of Flipkart 

Flipkart was founded by two friends who wanted to make online shopping easier and affordable. They came up with the idea of selling products from thousands of offline retailers and creating a platform where people could compare prices across different sellers. In its first year, Flipkart had over $200 million in sales revenue.

 In 2010, Flipkart raised $600 Million Series B funding from Accel Partners and Times Internet. This round of funding valued the company at over $4 billion. Today, Flipkart has over $20 billion in annualized transactions.

  •  About Flipkart :  Flipkart is India's largest e-commerce marketplace. They have been in existence for the past 10 years and are currently valued at $11 billion USD. If that isn't enough, they recently announced that their mobile app has crossed the 100 million downloads mark. This makes them the fastest growing online shopping market in the world!

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